Multimedia

The BSSRO Multimedia refers to content that uses a combination of different content forms. This contrasts with media that use only rudimentary computer displays such as text-only or traditional forms of printed or hand-produced material. Multimedia includes a combination of text, audio, still images, animation, video, or interactivity content forms.

Multimedia is usually recorded and played, displayed, or accessed by information content processing devices, such as computerized and electronic devices, but can also be part of a live performance. Multimedia devices are electronic media devices used to store and experience multimedia content.

Multimedia is distinguished from mixed media in fine art; by including audio, for example, it has a broader scope. The term "rich media" is synonymous for interactive multimedia. Hypermedia can be considered one particular multimedia application.

The changing digital media landscape requires a new skill set in multimedia content production. To stay ahead in the new media environment you must be proficient in storytelling with video, photography and data visualization tools and technologies. Plus, be a producer of online content to websites, news sites, blogs, and social networks.

In this workshop you will:

  • Learn to choose the best media for telling stories on digital platforms.
  • Develop strategies for multimedia production and delivery on the desktop, the mobile device or tablet.
  • Learn to develop the narrative in your multimedia story.
  • Employ best practices for writing for the web, understanding voice and framing.
  • Produce visual content and learn to edit video (with Adobe Premiere Pro CS6) and photos culminating in a video/photo project.
  • Learn to use databases and create interactive data visualizations, charts, graphs and maps to tell stories.
  • Become versed in the fundamentals of HTML and CSS for web page editing.
  • Create compelling social media content for community engagement.
  • Learn best practices for on-camera interviewing and developing your own on-camera presence.
  • Produce a final project incorporating all multimedia in an online format.
  • • Return to your organization with a new understanding and appreciation of the technologies changing the storytelling medium, as well as a new set of skills that will make you a fluent, active and engaging multimedia producer.